Selected work across transformation, growth and delivery.

Context: A complex organisation with multiple services, stakeholder groups and user journeys needed a clearer digital structure and a more realistic route from discovery to delivery.

Problem: The existing setup carried too much complexity, fragmented service thinking and inconsistent journeys across the wider website estate.

What I did: Led discovery, shaped information architecture, mapped more coherent user flows, clarified delivery direction and helped connect stakeholder priorities to a more practical website structure.

Outcome: Created clearer scope, stronger decision-making and a more workable path into design and delivery.

Context: Growth-focused education environments needed digital support that balanced marketing performance, user journey quality and operational realities.

Problem: Lead generation and digital performance depended on better structure, better messaging and stronger coordination across channels and teams.

What I did: Supported website and funnel thinking, lead-generation direction, user journey improvement and practical digital planning tied to recruitment and conversion goals.

Outcome: Sharper priorities, stronger digital direction and a more commercially grounded approach to website and funnel performance.

Context: Direct-to-consumer ecommerce work required stronger commercial discipline across paid media, SEO, conversion and product content.

Problem: Growth activity was active, but performance needed clearer structure, better connection between channels and stronger operational thinking.

What I did: Worked across paid media, conversion improvement, product content, feed structure, SEO direction and performance review to support more efficient growth.

Outcome: A cleaner commercial setup, better visibility into what was driving performance and stronger foundations for profitable growth.